Enable Networks

With MAX, in-app bidding networks have direct relationships with you. Networks pay you based on their payment windows and their final numbers. If you have any payment-related questions, work directly with your network partner to resolve them.

If you are new to monetization and you need help in setting up your networks, read the Traditionally Mediated Network Guides and/or SDK Bidder Network Guides sections.

To activate networks for one of your ad units within MAX, navigate to the Ad Units page, select the ad unit, then scroll down the Default Waterfall which includes all supported networks. Only enable those networks for which you successfully integrated the SDK and which you connected to MAX.

Bidder Networks:
To activate a bidder network, first click the arrow drop-down to the right of the network name. This expands the section for that network. Add your network IDs and click the Status toggle to turn the network on. (AppLovin demand is enabled by default and no other actions are required to receive its ads.)
Other Networks:
To activate one of the other networks, first click the arrow drop-down to the right of the network name. This expands the section for that network. Add your network IDs, CPM Price (this should mirror the price floor that you set with the network and associated with the network ID), and Country Targeting if applicable. If you have multiple network IDs, click Add a New Ad Unit ID to repeat the process.
After you connect your network, auto-CPM activates within a day or two to sync with the actual eCPM the network pays you.
Custom Networks:
If you have not done so already, create your custom network on the Networks tab. Your network then shows up in the relevant format’s waterfall. You can turn on the network by clicking the drop-down arrow to the right of the network name and moving the Status toggle to the on position.
Direct Sold Campaigns:
To enable this feature, contact your account team or the support team for assistance. Then follow the instructions on the the Direct Sold page to set up a campaign.

App ID Validation

For networks within the same ad unit, both in the same waterfall and intra-waterfall, AppLovin validates that app-level network IDs are consistent throughout, to prevent initialization issues. If there is an app ID level mismatch for a network, you cannot save the ad unit and you see an error with the network, for example:


This does not apply to Pangle in China. AppLovin allows you to enter different app IDs for the bidding and the traditional instance.