Several features of MAX give you additional control over your monetization. Access these features from the Ad Units page:
Waterfall Segmentation and Cloning
Waterfall Segmentation and Advanced Targeting enable you to tailor the ad experience to certain user segments or devices. You do this by creating custom waterfalls. You can establish specific pricing for users who have Limit Ad Tracking enabled or can target unique user audiences with keyword targeting.
Waterfall Cloning allows you to copy existing waterfalls, which saves you time when you create new ones.
To learn more about waterfall segmentation and cloning, read the Waterfall Segmentation documentation.
Use the direct sold feature to run campaigns from direct advertisers, and to prioritize them in the waterfall above network partners if you desire. You can also use this feature to run house or promotional campaigns. Learn more in the Direct Sold documentation.
AB Tests allow you to use real-time data to test any change that you make to your waterfall configuration, and to measure the impact of that change. You can experiment with different ad monetization strategies (for example: add or remove a new network or price points to measure the performance impact) and can identify opportunities that will maximize users’ lifetime value (LTV). To learn how to set up A/B tests, read the A/B Test documentation.