Apple provides SKAdNetwork as a privacy-safe way for ad networks like AppLovin to track installs. Until iOS 14, ad networks could attribute campaigns based on a user’s IDFA. But starting with iOS 14, ad networks are less able to use IDFAs to attribute which users have installed based on which ads they have interacted with.

To learn how to work with SKAdNetwork, see one of the following platform-specific SKAdNetwork documentation pages: