MAX Direct Sold (MAX > Mediation > Analyze > Direct Sold) delivers real-time granular data that helps you understand your direct sold campaign performance. Compare Mode allows you to easily evaluate performance for two different dates.
After you set up the perfect report you can export it to a .csv file or save it for easy access later.
Data retention is three months.
Metrics
- Impressions
- Clicks
- CTR
- Estimated Revenue (based on the CPM booked for the campaign)