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Direct Sold Reporting

MAX Direct Sold (MAX > Mediation > Analyze > Direct Sold) delivers real-time granular data that helps you understand your direct sold campaign performance. Compare Mode allows you to easily evaluate performance for two different dates.

Direct Sold Reporting. Select a Saved Report drop-down. Dates. Run Report button. Hide Controls button. Compare Mode toggle. Checkboxes: Day, Hour, Master Publishing Account, Account, Application, Platform, Country (Enter filter value and/or use checkbox to add column), Campaign Order, Campaign, Ad, Ad Format. Table: Platform, Impressions, Clicks, CTR, Estimated Revenue.

After you set up the perfect report you can export it to a .csv file or save it for easy access later.

Data retention is three months.

Metrics

  • Impressions
  • Clicks
  • CTR
  • Estimated Revenue (based on the CPM booked for the campaign)