Data and Keyword Passing

For platform-specific documentation on data and keyword passing, see the following pages:

Developers must not include any personal data, including demographic or interest-based targeting data, in any fields intended for contextual targeting (i.e. keywords or based on the content of the app). Additionally, developers must not send AppLovin any sensitive personal data or custom data values that are against the AppLovin Terms of Use or AppLovin Privacy Policy.