Ad Review monitors the ad content running across your apps and flags risky content. It has built-in default risky content flags that begin operating immediately. You do not need to take any additional steps to enable those flags. Go to MAX > Ad Review > Review > Risky Content in your MAX dashboard to monitor and review the flagged ad creatives.
Hover over the risky red flag (⚐) icon to see why Ad Review flagged an ad.
You can set your own definitions of what you consider to be problematic for your apps and your target audience:
- Go to MAX > Ad Review > Manage > Risky Content Settings > Risky Content Preferences in your MAX dashboard to customize the content categories to align with your definition of risky. Ad Review will flag creatives based on the ad’s content (applies only to full-screen ads).
- Go to MAX > Ad Review > Manage > Risky Content Settings > Risky Content Rules in your MAX dashboard to set up rules that will flag risky content based on its Title, Website, Store Category, store Content Rating, and so forth.
Set up rules by content category to flag ads that are not age-appropriate or content-appropriate for your target users. For example: If you are developing a kids app, create rules that flag ads for content categories TEEN, MATURE, or ADULT ONLY.