Revenue Reporting API

You can only make HTTPS requests to the endpoint in this API. You will get a redirect (308) response code rather than the response you expect if you use HTTP instead.

API to retrieve aggregated estimated statistics related to MAX mediation. All times shown in the response are in UTC.

You must authenticate this request. To do so, set the value of api_key in your request payload to your account’s Report Key.

Request Format

Target URL

https://r.applovin.com/maxReport

Parameters

Name Description Example
* This API has a request window of 45 days. Make sure the date parameters are within the last 45 days.
start* The first day you want in the report, in YYYY-MM-DD format. start=2019-03-25
end* The last day you want in the report. end=2019-03-29
api_key Your Report Key. api_key=Hyfi8Mkct…WiWP466a1VBL7eUfUlD9JBh
format Response format: csv or json. format=csv
columns Which columns you want reported (see table of columns below). Comma-separated. columns=day,application,ecpm
filter_x Filter column x by a value (see table of columns below). filter_max_ad_unit_id=deb878533ea4e76a
sort_x Sort the response by column x (see table of columns below). You can add multiple sorts with multiple sort_x parameters, and these will execute in the order in which the parameters appear in the query string. ASC (ascending) or DESC (descending). sort_impressions=DESC
limit Number of results to return. Use this together with offset to paginate API requests that have a large number of results. limit=1000
offset How many entries to skip before returning results. If the value is larger than the total number of entries, an empty set will be returned. offset=0

Columns

Name Description Example
ad_format Ad unit ad type: INTER, BANNER, REWARD. INTER
ad_unit_waterfall_name The name of the Ad Unit waterfall. LAT
application Name of the application. My App
attempts Number of attempts made to an ad network (can only be shown if you include column network and/or network_placement; cannot be shown if you include column max_placement). 41734
country Two-letter ISO Country Code. gb
custom_network_name Custom network name or Direct Sold campaign name. Custom Network
day Day of the data in YYYY-MM-DD format. 2019-03-25
device_type The user’s device type: phone, tablet, other. phone
ecpm Estimated eCPM generated in USD. 8.47
estimated_revenue Estimated revenue generated in USD. 245.12
fill_rate responses / attempts (can only be shown if you include column network and/or network_placement; cannot be shown if you include column max_placement). .8512
has_idfa Does the user have an ad ID available. 0 if the user enabled LAT (Limit Ad Traffic) or opted out of data usage in GDPR geos, otherwise 1. 0
hour Hour of the data (only for dates within the last 30 days). 20:00
impressions Number of impressions shown. 28942
max_ad_unit MAX Ad Unit name. Solitaire Rewarded
max_ad_unit_id MAX Ad Unit ID. deb878533ea4e76a
max_ad_unit_test MAX Ad Unit test group name (if applicable). Control
max_placement MAX mediation placement name (if applicable). launch_screen
network Ad network name. AppLovin
network_placement Placement of the external Ad Network. ca-app-pub-12345678/0987654321
package_name Package Name/Bundle ID of the application. com.my.test.app
platform Platform of the application: android, fireos, or ios. android
requests Number of ad requests (cannot be shown if you include column network, network_placement, or max_placement). 45651
responses Number of responses from an ad network (can only be shown if you include column network and/or network_placement; cannot be shown if you include column max_placement). 39841
store_id The numeric portion of the iTunes ID on iOS, or the app’s package name on Android. If the iTunes ID is not known to AppLovin, the Bundle ID will be returned instead. 1207472156

Response Format

  • If the request includes format=csv, the response will be a comma-separated text file with the column heading in the same order as indicated in the columns parameter:

    day,hour,application,impressions
    2019-03-25,00:00,"My Test App",987654
    2019-03-25,01:00,"My Test App",819127
  • If the request includes format=json, the response will be a JSON file with keys code (response code; 200 means successful), count (the number of results returned), and results (a list of dictionaries with data):

    {
      "code": 200,
      "results": [
        {
          "day": "2019-03-25",
          "hour": "00:00",
          "application": "My Test App",
          "impressions": "987654"
        },
        {
          "day": "2019-03-25",
          "hour": "01:00",
          "application": "My Test App",
          "impressions": "819127"
        }
      ],
      "count": 2
    }