DSP Reporting

DSPs see their performance on AppLovin RTB by means of the same performance metrics that AppLovin uses. You access these metrics via the AppLovin DSP Report APIs.

All AppLovin numbers are final for billing. Please contact AppLovin immediately should you see discrepancies between numbers from your DSP and our API.


Send report requests via an HTTP GET to the following base URL:


Example Final URL


Required Parameters

parameter purpose usage
api_key API key. You obtain this from Account > General > Keys. api_key=api-key
start Dates start=YYYY-MM-DD
end end=YYYY-MM-DD
columns Columns. See Reporting Columns below. columns=api-columns
report_type Miscellany report_type=[dsp_report|dsp_latency]
format format=[csv|json]

Optional Parameters

parameter purpose usage
filter_x Filtering Columns. Replace x with the column name. Separate multiple filter values with commas. filter_country=us,gb
sort_x Sorting Columns. Replace x with the column name. sort_requests=[ASC|DESC]

Basic Reporting Columns

reporting column description
ad_type Ad type: BANNER, INTER, NATIVE
campaign_domain bid.adomain value in bid responses
country Country
day Date (MM/DD/YY)
device_type Device (Phone, Tablet, Other)
hour 00:00–23:00
impressions Impressions
platform Platform (iOS/Android/FireOS)
spend Spend

Latency Reporting Columns

reporting column description
availability_zone Data center location
bids Successful bids by DSP
country Country
day Date (MM/DD/YY)
errors Number of unsuccessful bids by DSP + AppLovin throttled bids
latency Latency
platform Platform (iOS/Android/FireOS)
requests Requests Sent
response_code Response Code (see following table)

Response Codes

code response text description
* 200 (HTTP_OKAY) responses include bids that were filtered for the below reasons. Use the loss notification URL with the loss reason macro (AUCTION_LOSS) to get more granular details:
  • invalid native markup
  • invalid VAST
  • bid with a blocked category
  • bid with a blocked ad domain
  • bid with a blocked package
100 HTTP_UNEXPECTED_RESPONSE Received an unexpected HTTP response code
200 HTTP_OKAY* Successful bid response. See note below.
204 HTTP_NO_CONTENT No bid response
300 HTTP_UNEXPECTED_REDIRECT Temporary Redirect status response code indicates that the resource requested has been temporarily moved to the URL given by the Location headers.
400 HTTP_BAD_REQUEST Request malformed
403 HTTP_FORBIDDEN Forbidden response status code indicates that the server understands the request but refuses to authorize it.
404 HTTP_NOT_FOUND Endpoint not found or invalid
408 HTTP_REQUEST_TIMEOUT Timeout above required response time (150ms)
500 HTTP_INTERNAL_SERVER_ERROR An error occurred on AppLovin’s service
502 HTTP_BAD_GATEWAY Bad Gateway server error response code indicates that the server, while acting as a gateway or proxy, received an invalid response from the upstream server.
503 HTTP_SERVICE_UNAVAILABLE Service Unavailable server error response code indicates that the server is not ready to handle the request.
2000 NETWORK_ALLOCATION_ERROR Networking error
2010 NETWORK_QPS_ERROR Networking error
2020 NETWORK_SOCKET_ERROR Networking error