Waterfall Segmentation and Cloning

The “Create a New Waterfall” feature allows you to filter traffic based on the user segmentation targeting rule you selected in the MAX ad unit page. Ineligible traffic will continue to use the Default Waterfall configuration.

Creating a New Waterfall

To begin, select MAX > Mediation > Manage > Ad Units in your MAX Dashboard. Select the ad unit for which you would like to create a new waterfall, and, in the Edit Ad Unit page that appears, click Create New Waterfall.

Edit Ad Unit: Name text field, Platform radio buttons (Android, Fire OS, iOS), Ad Type radio buttons (Banner, Interstitial, MREC, Native, Rewarded). Import Existing Ad Unit button. Create New Waterfall button

Type a name for your new waterfall and choose targeting options. You can target waterfalls based on the presence of a device identifier and the device type. Check the “Copy default waterfall when creating…” checkbox and click Create New Waterfall to perform the copy. Make sure to Save your changes after you finalize your changes.

Name your waterfalls with a taxonomy that reflects the start time for the waterfall and the user segment it belongs to. This helps you keep track of the segments you will create in the future. You can create up to eight unique waterfalls for your ad unit.

Create New Waterfall: Create a New Waterfall feature allows filtering traffic based on the user segmentation targeting rule selected below. Once enabled, traffic that is filtered out due to ineligibility will continue to use Default Waterfall configuration. Waterfall Name text field. Waterfall Targeting: Device Targeting radio buttons (All Devices, Only Devices with IDFA present, Only Devices without IDFA present). Show Advanced Targeting Options: Gender, Age, Keyword Targeting. Copy default waterfall when creating (can be edited later). Cancel button. Create New Waterfall button.

After you create your new waterfall, you can create a new A/B test for that waterfall, preview the configuration that serves for each country, or delete the waterfall (which will revert its traffic to using your Default Waterfall).

Edit Ad Unit: Name text field. Platform radio buttons (Android, iOS). Ad Type radio buttons (Banner, Interstitial, MREC, Rewarded). Limited Ad Tracking Enabled Users. Create New Waterfall. Participating Networks. Preview Waterfall. Create AB Test. Delete Waterfall.

Cloning an Existing Waterfall

To clone an existing waterfall, first select MAX > Mediation > Manage > Ad Units in your MAX Dashboard. Select the ad unit for which you would like to clone in an existing waterfall, and, in the Edit Ad Unit page that appears, click Clone Existing Waterfalls.

Edit Ad Unit: Name text field, Platform radio buttons (Android, Fire OS, iOS), Ad Type radio buttons (Banner, Interstitial, MREC, Native, Rewarded). Clone Existing Waterfalls button. Create New Waterfall button

Select from waterfalls to clone from a dropdown list of waterfalls under the same OS and format as your ad unit:

Clone Existing Waterfalls. Select Waterfalls. Selected waterfalls from selected ad unit will be copied over. By default, network geo targeting and CPM settings will be copied over. In order to include network placement I.D.s, please select the option at the bottom. Direct sold campaigns will not be copied over. Nested checkboxes representing waterfalls. Copy all network placement IDs as well (checkbox). Cancel button. Clone Waterfalls button.

By default, network enablement, geo targeting, and CPM settings are copied. If you want to clone network placement IDs as well, check the box at the bottom next to “Copy all network placement IDs as well.” This only copies placement-level IDs, not app-level IDs.

Direct sold campaigns are not copied. Waterfalls with an active waterfall test cannot be cloned.

Click the Clone Waterfalls button to complete cloning. After you clone your waterfalls, you return to the Edit Ad Unit page to continue editing your waterfall before you save changes.

Monitoring Results

Monitor the impact in requests, impressions, and revenue for 24–48 hours in the MAX > Mediation > Analyze > Advanced Reporting section after you configure your new waterfall.

Advanced Reporting. Select a Saved Report. yesterday, Run Report, Hide Controls, Compare. Checkboxes: Day, Hour, Application, Network, Network Placement, Ad Unit Name, Placement, Platform, Country, Ad Type, Has IDFA. Table: Ad Unit Name, Waterfall, Ad Type, Requests, Impressions, Estimated Revenue, eCPM.