ALX Reporting (MAX > Mediation > Analyze > ALX Reporting) provides insights that help you to understand your monetization performance within AppLovin Exchange. You can run hourly, daily, or weekly reports to analyze trends and deep-dive into your app’s performance. Schedule important reports to have them delivered via email on a regular basis.
Metrics
- Bid Requests*
- how many bid requests were sent to ALX
- Bid Responses*
- how many bid requests resulted in at least a single bid response
- No Bids*
- how many times the bid request resulted in no bid responses
- Bid Rate*
- Bid Responses ÷ Bid Requests
- Impressions
- an impression is when a user on a device sees an advertisement
- Clear Rate*
- Impressions ÷ Bid Responses
- Display Rate
- Impressions ÷ Wins
- Est Revenue
- estimated revenue generated from the AppLovin Exchange
- CPM
- price per 1,000 impressions
* indicates that the metric is only supported at the Exchange level and is not shown if DSP is selected.