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Banner Ads

“Why mobile banners ads persist in a video and playable world” from AppLovin’s Blog.

Programmatic Method

Creating a Banner

The following code shows you how to load a banner by using your Ad Unit ID, desired banner position, and desired background color (MAX will size the ad for you automatically):

final String _banner_ad_unit_ID = Platform.isAndroid ? "android_banner_ad_unit_ID" : "ios_banner_ad_unit_ID";

function initializeBannerAds()
{
  // MAX automatically sizes banners to 320×50 on phones and 728×90 on tablets
  AppLovinMAX.createBanner(_banner_ad_unit_ID, AdViewPosition.bottomCenter);
}

Displaying a Banner

To show a banner, call ShowBanner():

AppLovinMAX.showBanner(_banner_ad_unit_ID);

To hide a banner, call hideBanner():

AppLovinMAX.hideBanner(_banner_ad_unit_ID);

Widget Method

You can also render a banner directly in your widget tree:

final String _ad_unit_ID = Platform.isAndroid ? "android_ad_unit_ID" : "ios_ad_unit_ID";
MaxAdView(
  adUnitId: _ad_unit_ID,
  adFormat: AdFormat.banner,
  listener: AdViewAdListener(onAdLoadedCallback: (ad) {
    ⋮
  }, onAdLoadFailedCallback: (adUnitId, error) {
    ⋮
  }, onAdClickedCallback: (ad) {
    ⋮
  }, onAdExpandedCallback: (ad) {
    ⋮
  }, onAdCollapsedCallback: (ad) {
    ⋮
  })
)

Adaptive Banners

Only Google bidding and Google AdMob, and Google Ad Manager support adaptive banners. MAX sizes banners from other networks normally.

Google recommends that developers include a 50px padding between the banner placement and the app content to reduce the likelihood of accidental clicks. Refer to Google’s “About Confirmed Click” policy for more information and best practices.

Adaptive banners are responsive banners with heights that derive from the device type and the width of the banner. To disable adaptive banners, set an extra flag as in the following example:

AppLovinMAX.setBannerExtraParameter(banner_ad_unit_ID, "adaptive_banner", "false")

Call AppLovinMAX.getAdaptiveBannerHeightForWidth(WIDTH) to get the banner height, and then adjust your content accordingly.

Stopping and Starting Auto-Refresh

There may be cases when you would like to stop auto-refresh, for instance, when you hide a banner ad or want to manually refresh. Stop auto-refresh for a banner ad with the following code:

  • AppLovinMAX.showBanner(ad-unit-ID);
AppLovinMAX.stopBannerAutoRefresh(ad-unit-ID);
  • MaxAdView(
    adUnitId: ad-unit-ID,
    adFormat: AdFormat.banner,
    isAutoRefreshEnabled: false,
    ⋮

Start auto-refresh for a banner ad with the following code:

  • AppLovinMAX.startBannerAutoRefresh(ad-unit-ID);
  • MaxAdView(
    adUnitId: ad-unit-ID,
    adFormat: AdFormat.banner,
    isAutoRefreshEnabled: true,
    ⋮