AppLovin provides an option for developers to send additional data. Developers should send any demographic or interest-based targeting data in the fields designated for such data, as described below.
Set values for the following fields to pass personal data (for demographic or interest-based targeting):
|This data is limited to use by publishers for the publishers’ own direct ad serving. AppLovin does not retain this data or pass it downstream to advertising partners.
|The user’s email address. AppLovin hashes this value before it reaches its ad server.
|The user’s gender
|A list of the user’s interests
|The maximum ad content rating shown to the user. The levels are based on IQG Media Ratings: 1 = All Audiences, 2 = Everyone Over 12, 3 = Mature Audiences
|The user’s phone number. AppLovin hashes this value before it reaches its ad server.
|The user’s year of birth
Set values for the following fields to pass impersonal data (for contextual targeting):
|A list of keywords related to your application
Here is an example of how to set the user’s email address and the keywords that describe your application:
AppLovinMAX.targeting_data.email = 'email@example.com'; AppLovinMAX.targeting_data.keywords = ["fruit:apple", "fruit:banana", "fruit:orange"];
Once you set any of these fields, the SDK includes them each time you request an AppLovin ad. You can clear these fields at any time, and the SDK then removes them before the next time you request an AppLovin ad. You can clear most fields by setting their values to
null. To clear the year_of_birth value, set it to
0. To clear the gender value, set it to
AppLovinMAX.TargetingData.UserGender.UNKNOWN. To clear the maximum_ad_content_rating value, set it to
AppLovinMAX.TargetingData.AdContentRating.NONE. Also, you can clear all fields with the following snippet:
If your application already has the relevant end-user permissions, the SDK will automatically collect from the device the latitude and longitude coordinates truncated to the hundredths decimal place.
The truncation occurs on the device, which means that the full coordinates do not leave the device.
The following code snippet shows how you disable the SDK from automatically collecting location when your application has the relevant end-user permissions:
Content URL Passing
AppLovin recommends that you pass your App content URL when you make ad requests. The App content URL is passed in the bid request for buy-side contextualization or review and may be required for spend from some DSP buyers.