Why Doesn’t My Campaign Have any Installs?

There are many reasons why a campaign may not be tracking. Assuming the campaign has been live for a few hours and has done at least 500 clicks, it’s safe to assume that install tracking isn’t working properly and you should start to debug.

I can see installs in the tracking company’s dashboard, but I don’t see installs in the AppLovin dashboard.
We rely on the tracking company to notify us when an install happens. If you see installs from their dashboard, this indicates that postbacks are set up improperly or not set up at all. Please follow the guides on setting up install postbacks from the support article that covers your tracking company. If you have already set up the postback, double check that you are using the complete SDK key that you can find in Account > Keys in your AppLovin dashboard.
I do not see installs in the tracking company’s dashboard.
This indicates that there is an issue with the tracking URLs. Double-check that the tracking URLs are correct and that they redirect to the correct app in the store. Alternatively, the app may convert poorly in general. Please reach out to your account manager if you have double-checked the tracking URLs and you are still not seeing installs.