Index
- Setting Up an Install Postback
- Setting Up View-Based Attribution
- URL Formats: Click URL Format & Impression URL Format
- Adding In-App Event Postbacks
- Import Cost Data in AppsFlyer
1. Setting Up an Install Postback
- Navigate to AppLovin Configuration
- Input your SDK Key in the sdk_key field in the General Settings section (obtained from the Keys section of the Account tab in the AppLovin dashboard).
- Select Events attributed to every partner to build a suppression list.
2. Setting Up View-Based Attribution
- Navigate to AppLovin Configuration
- Turn on Enable View-Through attribution in the General Settings section.
- Set the View-Through Lookback Window window to at least 1 day.
3. URL Formats
A. Click URL Format
The tracking URL should be generated automatically in the Click Tracking section of the Tracking Link tab.
B. Impression URL Format
When View-Through attribution is enabled, the AppsFlyer UI generates Impression Tracking URLs in the Impressions Tracking Link section of the Tracking Link tab.
4. Adding In-App Event Postbacks
AppLovin can attribute post-install events like app opens (for retention), purchases (for ROAS or CPA goals), or any other custom events.
To add a postback for in app events in AppsFlyer, obtain the SDK Key from the Keys section of the Account tab in the AppLovin dashboard or from a AppLovin account manager.
- Navigate to AppLovin Configuration > Integration.
- Insert the SDK key in the applovin_sdk_key field.
- Map your events from the SDK Event drop down to the Partner Event Identifier as follows:
- App opens → “landing”
- Revenue events → “checkout” (check the Send Revenue box)
- All other events → “postinstall”
5. Importing Cost Data into AppsFlyer
AppsFlyer can pull AppLovin cost data directly from AppLovin’s reporting API. To set this up:
- Make sure all AppsFlyer tracking URLs contain “
&af_c_id={CAMPAIGN_ID}”. - Enter your AppLovin Reporting API Key in the Get Cost Data section of the Data Enrichment tab. You can find your AppLovin Reporting API Key in the Keys section of the Account tab in the AppLovin dashboard.
