Index

1. Account Integration
2. Setting Up an Install Postback
3. URL Formats: Click URL Format & Impression URL Format
4. Adding In-App Event Postbacks

1. Account Integration

Ensure that your attribution setup meets our standards.

1. Enable View Through Attribution when you are setting up AppLovin in Tune. If you disabled it, you can reenable it from the attribution settings page (see next step).
   
2. You can adjust your attribution window, and we recommend that you set the following windows:
   

2. Setting Up An Install Postback

To set up an install postback in Tune, enter your AppLovin SDK Key. You can find this key in the Keys section of the Account tab in your AppLovin dashboard or you can get it from your AppLovin account manager.

1. Under Partners > Applovin > Postbacks select Custom.
2. Click Add Postback URL.
   
3. Edit the following fields:
   • Postback Name: This is an optional field. If you choose to specify a name make sure it is easy to identify.
   • Partner Type: Advertising Partner
   • Postback Template: choose Applovin Install Postback and enter your SDK key.
4. Edit the Postback Requirements:
   • Uncheck the Only send data attributed to Applovin box.
   • For the Partner, Mobile App, and Event drop-downs, select Applovin, the relevant application, and the relevant event.

3. URL Formats

A. Click URL Format

Tune generates the click URL, formatted for use in the AppLovin UI. There are other parameters that you can add for reporting purposes that are not included by default. See Tune’s guide on other link parameters for details, and see all of AppLovin’s click macros here.

It’s worth double-checking that the following parameters are in the URL:

• action=click
• ref_id={DID}
• IDFA
• Android: google_aid={IDFA}
• iOS: ios_ifa={IDFA}

Example URL:

https://1234.measurementapi.com/serve?action=click&publisher_id=1234&site_id=98765&google_aid={IDFA}&ref_id={DID}&device_ip={IP}&my_campaign=applovin_{CC}&sub_ad={AD_NAME}&sub_publisher={APP_ID}

B. Impression URL Format

You can formulate the impression URL based on the click URL. To do this:

• Replace action=click with action=impression.
• Append response_format=json.
• Append country_code={CC}.
• Append view_percent=100.

Example URL:

https://1234.measurementapi.com/serve?action=impression&publisher_id=1234&site_id=98765&google_aid={IDFA}&ref_id={DID}&device_ip={IP}&my_campaign=applovin_{CC}&sub_ad={AD_NAME}&sub_publisher={APP_ID}&response_format=json&country_code={CC}&view_percent=100 

4. Adding In-App Event Postbacks

The process for setting up an in-app event postback is almost identical to that for setting up an install postback, except:

• Edit the following fields:
  • Postback Name: This is an optional field. If you choose to specify a name make sure it is easy to identify.
  • Partner Type: Advertising Partner.
  • Postback Template: The template names follow the format “template | event name | platform”. Use the following as a guide:
    • App Opens → “Applovin App Open Postback”
    • Revenue Events → “Applovin Purchase Postback”
    • All Other Events → “Applovin Flex Events Postback”