| Name | Macro | Description |
|---|---|---|
| Device Identifier [REQUIRED] |
{IDFA} Fire OS only: {HADID} |
Apple IDFA or Google Advertising ID Fire OS: lowercased then SHA1-hashed Android ID |
| AppLovin Device ID [REQUIRED] | {DID} | AppLovin Internal ID |
| Application ID | {APP_ID} | hashed ID of the applications where ads are served. |
| Placement ID | {PLACEMENT_ID} | encrypted ID of the applications where ads are served. Needed for API Source bidding |
| IP Address (IPv4) | {IP} | the user’s IP address (blank if user has IPv6) |
| IP Address | {DEVICE_IP} |
the user’s IP address Will populate with IPv4 or IPv6, depending on which the user has. |
| Type of Device | {DEVICE_TYPE} | 'phone', 'tablet', or 'other', where 'other' is iPod |
| Device Model | {DEVICE_MODEL} | The model name of the user’s device |
| Model Name | {MODEL_NAME} | The iOS model name of the user’s device. This macro returns the same information as {DEVICE_MODEL} for Android. |
| Device Brand | {DEVICE_BRAND} | The brand of the user’s device |
| OS Version | {OS_VERSION} | The OS Version of the user’s device |
| Browser User Agent | {USER_AGENT} | The User Agent of the user’s device |
| Locale | {LOCALE} | The primary local of the user’s device |
| Type of Creative | {AD_TYPE} | 'graphic', 'video', or 'reward' |
| Size of Creative | {AD_SIZE} | 'inter', 'native', 'banner', 'mrec', or 'leader' |
| Name of Creative | {AD_NAME} | name of the ad in AppDiscovery |
| Ad ID | {AD_ID} | The internal ID of the Ad that served |
| Creative Set ID | {CREATIVE_SET} | Name of the Creative Set associated with the Ad that served |
| Name of Campaign | {CAMPAIGN_NAME} | name of the campaign in AppDiscovery |
| External Campaign ID | {CAMPAIGN_ID} | hashed campaign ID
This value won’t change when a campaign is renamed. |
| Country Code | {CC} | two-letter country code of the user who was shown an ad |
| City | {CITY} | Name of the city based on Geo-IP lookup. Blank if unknown |
| iTunes ID or Google Package Name | {PACKAGE_NAME} | iTunes ID or Google Package name of the app associated with the campaign |
| Event ID | {EVENT_ID} | A unique ID of the the ad request that resulted in this ad being shown. This ID will be the same value for clicks and impressions for the same ad response |
| SKA Campaign ID | {SKA_CAMPAIGN_ID} | The SKAdNetwork Campaign ID (1–100) |
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