Table of Available Tracking URL Macros
| Name | Macro | Description |
|---|---|---|
| Device Identifier [REQUIRED] | {IDFA}Fire OS only: {HADID} |
Apple IDFA or Google Advertising ID Fire OS: lowercased then sha1-hashed Android ID |
| AppLovin Device ID [REQUIRED] | {DID} |
AppLovin Internal ID |
| Application ID | {APP_ID} |
hashed ID of the applications where ads are served |
| Placement ID | {PLACEMENT_ID} |
encrypted ID of the applications where ads are served. Needed for API Source bidding |
| IP Address (IPv4) | {IP} |
the user’s IP address (blank if user has IPv6) |
| IP Address | {DEVICE_IP} |
the user’s IP address Will populate with IPv4 or IPv6, depending on which the user has. |
| Type of Device | {DEVICE_TYPE} |
'phone', 'tablet', or 'other', where 'other' is iPod |
| Type of Creative | {AD_TYPE} |
'graphic', 'video', or 'reward' |
| Size of Creative | {AD_SIZE} |
'inter', 'native', 'banner', 'mrec', or 'leader' |
| Name of Creative | {AD_NAME} |
name of the ad in AppDiscovery |
| Name of Campaign | {CAMPAIGN_NAME} |
name of the campaign in AppDiscovery |
| Country Code | {CC} |
two-letter country code of the user who was shown an ad |
| iTunes ID or Google Package Name | {PACKAGE_NAME} |
iTunes ID or Google Package name of the app associated with the campaign |
| External Campaign ID | {CAMPAIGN_ID} |
hashed campaign ID
This value won’t change when a campaign is renamed. |
