Here are some best practices for increasing scale in your campaigns:
Bidding
- Competitive Pricing Model
- Is the pricing model you selected competitive? Read the Bid Types & Best Practices section for more information and reach out to partners@applovin.com for guidance.
- Competitive Bid
- Is your bid competitive? Please reach out to partners@applovin.com for guidance.
- Manual Bid Manager
- AppLovin has a “CSV Bid Manager” tool that allows you to manually set bids on a per-sources basis. If you click on that it’ll let you download a CSV of the data you’re looking at, make bid changes, and then re-upload to change bids across the board. You can find it right beneath Edit Campaign Targeting.
Budget
- Increase Budget on Capping Campaigns
- Are your campaigns hitting their daily cap? Increase / open the daily budget to take advantage of more volume!
Creatives
- Ad Coverage
- Do you have all necessary ad types? Read the Creatives section for guidance. The AppLovin network is primarily video-driven so having video ads is crucial to maximizing your reach in our inventory.
- Ad Refresh
- Are your ads getting stale? AppLovin recommends that you refresh creatives every two to three weeks.
Targeting
- Country Targeting
- AppLovin has a lot of volume around the world. If you’re targeting non-English speaking countries, make sure you have translated ads for highest conversion rates!
- Connection Speed Targeting
- Is your app over 100MB? Wifi targeting will increase conversion rates and volume!
Other
- Tracking & Postbacks
- Set up tracking before you go live! It will have a negative effect on all future campaigns if AppLovin’s system doesn’t receive conversions on impressions and clicks.
- Incremental Campaigns
- Building out incremental campaigns can help drive more volume!
- Top Performing Ads
- Have you identified some top volume/performance-driving ads? Break them out in an incremental campaign for more scale.
- Run of World
- Interested in exploring the rest of the world? Build an incremental campaign targeting all geos ex-current, you may find some new hot spots!
Any other questions? Don’t hesitate to consult partners@applovin.com.