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How to Set Up F.O.X. Tracking with AppLovin

Table of Contents

  1. Setting Up an Install Postback
  2. URL Formats: Click URL & Impression URL Format
  3. Adding In-App Event Postbacks

1. Setting Up An Install Postback

You will need to obtain your SDK Key from the Keys section of the Account tab in the AppLovin dashboard or from your AppLovin account manager. (Postback setting is done by F.O.X. team.)

2. URL Formats

A) Click URL Format

You can obtain your Click URL from F.O.X team, which will resemble the one below:

http://app-adforce.jp/ad/p/r?_site=111111&_article=222222&_link=333333&_image=444444

Append “&suid={DID}&adid={IDFA}&_spl={APP_ID}” as in the example below:

http://app-adforce.jp/ad/p/r?_site=111111&_article=222222&_link=333333&_image=444444&suid={DID}&adid={IDFA}&_spl={APP_ID}

B) Impression URL Format

You can generate the impression URL based on the click URL you are using. All you need to do is append “&_nored=1” to the click URL. Using the same example from above:

http://app-adforce.jp/ad/p/r?_site=111111&_article=222222&_link=333333&_image=444444&suid={DID}&adid={IDFA}&_spl={APP_ID}&_nored=1

3. Adding In-App Event Postbacks

AppLovin can attribute post-install events like app opens (for retention), purchases (for ROAS or CPA goals), or any other custom events.

To add postback for in app events, obtain the SDK Key from the Keys section of the Account tab in the AppLovin dashboard or from a AppLovin account manager. Then ask F.O.X team to set up the In-App Event.

Valid names include:

  • Landing — for app opens
  • Checkout — for purchases