Table of Contents

1. Setting Up an Install Postback
2. URL Formats: Click URL Format & Impression URL Format
3. Adding In-App Event Postbacks

1. Setting Up An Install Postback

You need to obtain your SDK Key from the Keys section of the Account tab in the AppLovin dashboard or from your AppLovin account manager.

(Postbacks are set up by the PartyTrack team)

2. URL Formats

A) Click URL Format

You can obtain your Click URL from PartyTrack team. It will resemble the one below:

https://click.adzcore.com/1.0.123456789?clickid={DID}&idfa={IDFA}

Make sure clickid is {DID}, and not {did}.

B) Impression URL Format

To generate the impression URL based on the click URL you are using, append “&direct=1&redirection=0” to the click URL.

For example, using the same example from above:

https://click.adzcore.com/1.0.123456789?clickid={DID}&idfa={IDFA}&direct=1&redirection=0

3. Adding In-App Event Postbacks

AppLovin can attribute post-install events like app opens (for retention), purchases (for ROAS or CPA goals), or any other custom events.

To add postback for in-app events, obtain the SDK Key from the Keys section of the Account tab in the AppLovin dashboard or from a AppLovin account manager.

Then ask the PartyTrack team to set up In-App Event.

Valid names include:

• landing — for app opens
• checkout — for purchases
• postinstall — for custom events (i.e. Level5Complete)