How Does AppLovin Decide Which Ads to Serve in My Apps?

AppLovin prides itself on its ability to serve ads intelligently through a completely automated and programmatic solution.

What this means for you is a more efficient buying process without the need for manual optimizations. AppLovin’s internal algorithms identify the highest paying offers for each application, and then focus on serving these offers. This translates into a seamless product that helps you enjoy industry-leading eCPMs/revenues.