AppLovin’s tremendous growth over the past few years is largely due to our ability to drive market-leading eCPMs and revenue for our publishers. Our superior algorithms, advertiser base, and advanced targeting solutions have solidified us as the industry leader for iOS and Android publishers who seek in-app ad monetization.

If you’re using multiple ad networks we strongly recommend that you implement AppLovin first in your ad rotation for each user session. This ensures that you take advantage of our industry-leading eCPMs for as much of your traffic as possible, and allows our algorithms to operate at maximum efficiency to deliver top performance.