How to Set GDPR Flags

To comply with GDPR (Global Data Protection Regulation) rules, the AppLovin SDK requires you to set a flag that indicates whether a user who is located in the European Union, European Economic Area, United Kingdom, and Switzerland (collectively, the “European Countries”) has provided opt-in consent for the collection and use of personal data for interest-based advertising.

This framework facilitates compliance with the GDPR. It also enables you to comply with certain California privacy requirements and various children data restrictions under GDPR, COPPA, and App Store policies.

Detailed GDPR information and implementation instructions can be found in the following sections of the MAX documentation: