AppLovin Ads is now available to all advertisers. No referral code required.

To create an account:

1. Go to the sign-up page and enter your email and password
2. After verifying your email, you'll land on a Business Info screen — fill in the following:

• What is your goal? — select Purchases on my website or Leads on my website from the dropdown (note: if you promote both apps and websites, you'll need to create separate accounts for each)
• Company name (legal) — enter your full legal company name including the corporate designation (e.g. LLC, Inc., Corp.)
• Website to promote — enter your website URL

• Once you complete sign-up, AppLovin will auto-generate free creatives to help you launch your first campaign faster.
• Follow the rest of the prompts listed in the platform setup guide including adding your adding your payment information, installing the AppLovin Pixel, and uploading your creative assets.

Common registration issues

If you experience difficulty registering with AppLovin, try the following:

1. Use a computer, not a mobile device.
2. Disable any ad blocker tool/extension.
3. Try different browsers or a different computer.
   1. Tip: AppLovin works best on the latest version of Google Chrome.

If your site is rejected during onboarding due to potential policy violations, you’ll be informed. You can appeal or request clarification using the suspension appeal form at https://applovin.com/en/suspension-appeal.