Data & keyword passing

Content URL passing

AppLovin recommends that you pass your app content URL when you make ad requests. It allows for buy-side contextualization or review. Some DSP buyers may require it. You pass this URL in the bid request.

The following code snippets show how you pass your app content URL when you make an ad request:

Banner ad
self.bannerAd = [[MAAdView alloc] initWithAdUnitIdentifier: @"«ad-unit-ID»"];
[self.bannerAd setExtraParameterForKey: @"content_url" value: @"«value»"];
Interstitial ad
self.interstitialAd = [[MAInterstitialAd alloc] initWithAdUnitIdentifier: @"«ad-unit-ID»"];
[self.interstitialAd setExtraParameterForKey: @"content_url" value: @"«value»"];
MREC ad
self.mrecAd = [[MAAdView alloc] initWithAdUnitIdentifier: @"«ad-unit-ID»" adFormat: MAAdFormat.mrec ];
[self.mrecAd setExtraParameterForKey: @"content_url" value: @"«value»"];
Native ad
self.nativeAdLoader = [[MANativeAdLoader alloc] initWithAdUnitIdentifier: @"«ad-unit-ID»"];
[self.nativeAdLoader setExtraParameterForKey: @"content_url" value: @"«value»"];
Rewarded ad
self.rewardedAd = [MARewardedAd sharedWithAdUnitIdentifier: @"«ad-unit-ID»"];
[self.rewardedAd setExtraParameterForKey: @"content_url" value: @"«value»"];

Unified identifiers

You can pass UID2 tokens in the bid stream. Buyers use these tokens to target and accurately bid on app inventory. You are responsible for tokenizing and for passing the token to AppLovin. The code examples below show how you pass the tokens:

ALSdkSettings *settings = [ALSdk shared].settings;
[settings setExtraParameterForKey: @"uid2_token" value: @"«value»"];
SKAdNetwork
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