In this article
Ad Rules
Failure to follow these rules will result in offending ads or creative sets being blocked. Serious or repeated violations will result in an account ban.
AppLovin does not allow:
- Ads that contain illegal products or services, discriminatory practices, needless excessive violence and gore, adult/sexualized content, or third-party infringement.
- Ads that contain misinformation or misleading claims.
- Images or Videos that are scaled to fit into creative requirements. For example, if you only have a landscape image, do not create a portrait image that is a scaled version of the landscape image.
- Ads that resemble system alerts.
Ads must:
- Have clear branding (App Icon, App Name, and/or recognizable branding).
- Have clear “call to actions” (CTAs), e.g. “Download Now”, “Play Now”.
- Be well-composed and be made with effort. Good ads are hugely beneficial to campaign performance and sloppy ads hurt your brand and ours.
Ad Guidelines
- Ad Types: Video and playable ads are highly recommended, to yield best results for your campaigns. Graphic ads are still good to include as incremental units to achieve more scale.
- Badges: Creatives must have OS-specific badges (e.g. iTunes store badge only for iOS, and Google Play store badge only for Android) or no badges at all.
- Best Practices: Have at least 3–4 ad concepts. Refresh ads every 2–3 weeks. New ads must be uploaded in a new creative set.
- Content: AppLovin does not allow depictions of violence, drug use, or nudity. Ads must also have clear branding and CTAs.
Primary Ad Specifications
Below are the creative asset specs required for each AppLovin ad template.
Click here for instructions on how to create ads in AppDiscovery.
|
Ad Type |
Playable |
Video |
Graphic |
|
|
Endcards |
N/A |
Required: Portrait and landscape graphic interstitial or playable ad to complete a video ad. |
N/A |
N/A |
|
Dimensions |
Responsive to varying screen sizes and support landscape & portrait orientations |
Portrait: 9:16 Landscape: 16:9 Pixels must be square, Anamorphic videos may get rejected |
Required: 1024×768 768×1024 |
Banner: 320×50 Leader: 728×90 |
|
Length |
N/A |
up to 30 seconds |
Animation loops <30s |
Animation loops <30s |
|
File Type |
Single in-line HTML file |
MP4, MOV |
JPG, PNG, GIF |
JPG, PNG, GIF |
|
Size |
<5MB |
<30MB |
<1MB |
<1MB |
|
Format |
Please see AppLovin’s Playable Guidelines. If you have questions please contact your AppLovin representative.
|
Videos will be processed automatically by AppLovin. In rare cases where the automatic video processing fails, please see our guide for how to format videos for AppDiscovery. |
Clear branding and CTA |
Banner, Leader: Clear branding |